What is it?
Social Media can be defined as "people talking to each other
online". It is also the name used for the tools people are
using on the internet to Create, Connect, Share, Collaborate and
Define.
The best way to look at social media is to view it as one of
many internet marketing channels - but one that has the amazing
power to go viral. In the very least it has the awesome ability to
engage your audience in meaningful conversations about your
product, company, and brand.
What Social Media Can & Can't Do
Social media can engage your audience, encourage online
conversations that are user-generated, increase your web presence,
expand brand awareness, generate publicity (both good & bad)
and provide SEO benefits.
Social Media is great for:
- Brand and relationship building
- Product development
- Reputation management
- Customer interaction
- Customer support
- Community building
What Social media isn't there for is to inflict boring business
info and shameless selling to poor unsuspecting people just wanting
to interact with their friends online. Its imperative to
respect this and offer something useful to your audience.
Making blogs work
Many of our clients have achieved great results via strategic
use of blogs and we have some very useful tips about how to ensure
great results.
These include how to delegate and who to delegate to. How to
chose topics of interest that will help your SEO in the areas you
really want to focus on. How to virally grow your followers and
lots more.
Case Study: Social Media Supremo!
Six60 is a band that has come out of nowhere (well - 660 Castle
Street, Dunedin) to now be one of the rising stars of NZ music.
This rapid ascension is in no small part due to great use of social
media. 15,000 fans and rising!
Strategy is Key
It all comes down to the strategy! Without careful planning
there is little chance of success in the social media relm.
Your strategy will depend on:
1. Your goals - SEO, PR, traffic to drive
awareness? advertising click-thus? conversions?
2. Your audience - where does your target
demographic hang out?
3. Your resources - you, you plus an intern,
internal team, agency.
bka is here to help you through the options and
can develop a comprehensive strategy based on the above.
Facebook competitions
Usefulness, entertainment or something up for grabs.
Although crudely put - these are the three reasons that people
engage with a business via social media.
bka recently developed a hugely successful
Facebook competition for a huge multinational fast food business.
Offering a fun experience with a great prize is a fantastic way of
growing brand awareness or launching a new product!
Facebook advertising
We love it! talk to us about advertising on Facebook as its a
truly fantastic and quite ridiculously cost effective option (until
other businesses catch on!).
bka can set up Fan Pages, Advertising,
Promotions, Vouchers and competitions or whatever the tool is you
need to help your business grow.